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Life As We Don’t Know it

” Jab ghar pe koi nai hota … toh Fashion TV bhi dekh leta hoon” …  said Ved Prakash, our 45 year old guide as we finished our final safari in Ranthambore. A month and a half later, it still brings a smile on my face. Life in these jungle towns has always left me wondrous of the dichotomy that India lives in. Inspired even ! For Ved Prakash, as a resident of Ranthambore, his life would make a documentary for sure.

penultimatefullsizerenderMarried as a boy, ( yes traditions like these in India still exist), Ved finally brought home his wife in his teens in a  ceremony he explains was his second marriage to the same girl 🙂 He had to assume responsibility as the head of the family after he lost his father but also his married elder brother at a young age. An MSc in Botany, Ved took up teaching in the nearby school. His earnings were not enough obviously with so many mouths to fill, and at the instance of a forest officer Ved decided to quit his job and become a guide. However, things weren’t as easy, as due to some nexus or the other, people lesser educated than him made the cut of guides that year. Not one to give up, Ved took his case to the authorities and eventually got the whole list scrapped. That year, for the first time in many, EDUCATION became the prime criteria to get a job as a guide ! ( Would you believe that! ) Ved, as expected, made the cut and thanks to his knowledge of Science quickly became the sought after guides for professional photographers. But, that is Ved’s story.

My story is about the emergence of a younger India in the digital era … the saga of Ved therefore  continues…. Ved and his wife were blessed with 2 kids. A Girl and a Boy.  A progressive man, the first thing that Ved has NOT  done is marry off his daughter at a young age. A better thing that he did was to educate her. She has completed her course in teaching and now is all set to be a teacher in the much larger city of Kota… She will be married off in a couple of years and most probably to someone from the city.  And what that means is that  her offspring in a few years will have access to everything that we are accustomed to… Mobiles, malls, internet, everything.

Its fascinating, think about it, a man who in his 20’s lived in the outskirts of a jungle, by the time he is 50, will play with his grand children in a city and communicate with them on WhatsApp etc. It’s a great story for Modern India. A story wherd8baa3e6-37cc-4b90-a91e-6a53a5774a23e people with no contact with the outside world till a few years ago now have access to  everything that the average city dweller has.

In moments of melancholy, I wonder if converting small villages or hutments  into modern day towns will kill the innocence and purity that lay in these beautiful settlements. India is changing, and the change is very different than the ones we in cities are accustomed to. Change that will transform the way people live and the manner in which they behave with others .. the rate of this transformation is like a time lapse video.. One day nothing & the next day everything.

In Ved’s case change was not only about watching Fashion TV through cable, it also means getting to live in a connected world that he never knew existed till a few years ago !

India Is Incredible ! Live it .. Love it… Be Fascinated ! 

 

 

 

 

 

Categories
India inspiration lake life lifestyle Nature Photography Photography Road Trip Safari trees Uncategorized Vacation

In search of the perfect vacation?

Many in Mumbai find it hard to have 1 decent vacation a year. My kind boss allowed me not 1 but 2 five day breaks within a month ! The first was an all boys out Safari to Pench.  5 AM safaris, dusty roads, vodka and bollywood evenings and some great bonding in the jungle meant that the boys really did have all the fun. The second was a nice little family vacation in Poovar & Kumarakom in Kerala. The highlight – our first vacation with our Jackal with killsometimes devil , almost always angel little daughter – Mysha. This one was all about running behind Mysha for her feed, her taking to the pool like a fish to water, long boat rides, running behind Mysha for her feed ,multiple car journeys, screaming on top of our voices like children,  running behind Mysha for her feed  ( yea we did that a lot …).

The Fab 4 @ Pench I had great company in both, fab service levels in the hotels that we stayed in and met hospitable people wherever I went. There were goof ups in both the places too – Missing tiger sighting, small skirmishes with guides,  running behind Mysha for her feed – ( Oh, did I cover that already ! ). But, as  I look back at these mini vacations , I think I have learnt a very important lesson. The first one is obvious – never let out your preference about 2 diametrically opposite trips in public – hehe.

The second one is vacations are all about moments. Little ones. Big ones. The first Tiger sighting on a trip, the bonding over a masala David Dhawan film, your baby’s first outing in a swimming pool, her not letting her parents go out of sight even for a moment in 5 days, her crying papa- papa as you approach the window of your cottage, the family sitting quietly in a boat mysha 1not talking a word but being the perfect family in that moment. Someone once told me I visualise in pictures and images… But when I reminisce about these 10 days, its not a set of pictures but a beautiful movie montage playing out against some terrific slow music. It’s this montage which keeps playing in my mind that makes it oh so perfect.

As we all go back to our daily chores for the next 6 months or so before the next 10 day break, I thank my wife Sunita, our little angel Mysha, My best pal Mayur, Daksh, Suraj and all the people I met for this perfect 10 day vacation – The montage wouldn’t have been possible without you folks 🙂

 

 

 

 

 

 

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life marketing shopping centers Uncategorized

Read this post and win a Free Sedan !

The title of this post could have easily been the end of experience in shopping centres… but then going by what most malls did in India for Diwali, experience is not a marketable idea. Instead, a car, gold or an International vacation were better options or were they?

First the good news: Most “Live Malls” or should I say malls that were ALIVE and KICKIN’ did better business than last year.

Now the truth: Most did not do as well as they expected.

Its an interesting story really. Developers expected to get above average returns. They knew the economy was bad. The decision was so easy- Lets just bribe the consumer this time. A sub par performance meant – It was expected, hence we didn’t spend. An above par performance will mean – see we spent little and still got the returns.

The Only Truth: The only sufferer was the MALL BRAND !

The relationship between retailers and malls is not an easy one. Malls seek big brands in an attempt to get easy footfalls. Retailers bank on mall marketing to get the footfalls they want. 0 or close to nothing spends on marketing and over confidence on their brand pull means consumers have stopped caring as to where they headed.

The plethora of malls coupled with their reluctance to invest in branding means, consumers no longer go to a shopping centre X or a shopping centre Y. They go to the mall to buy from a Shoppers Stop or an Allen Solly. Loyalty is nothing.

Infact with almost every mall giving away gold or   a car free, the better option would be to go to the mall with lesser footfalls – the odds of winning get significantly better- 1 in a lac vs 1 in a million.

Whichever way you look at it, these are exciting times to be a consumer. You will either be rewarded with an experience or  at least have a 1 in a million chance to own a free car… …  and so are the chances of the mall developing itself into a world class brand

 

 

 

 

 

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Cricket Dhoni Dravid Ganguly India inspiration inspirational life lifestyle MSD mummy Sachin Tendulkar Sport Uncategorized usha joshi

Inspired

July 12, 2013. 2:40 AM IST:

MSD does the impossible once again as he takes 16 runs off a single over in a low scoring game to beat SL in the final of the tri series championship in WI.

One finds inspiration in many places. One finds inspiration at any age too.

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India Jugaad mobiles Mumbai Powai Road Trip Uncategorized

Corrupting the Corruptible

28112009414-1Early morning cycling is great fun. While it burns the kilos ( at least I hope it does), it also gives me the chance to scream my guts out at errant drivers, BPO cars, pedestrians, transport vehicles, autowallahs and motorcycle riders. No one is spared as I take on the role of the holier than thou vigilante spewing venom on every mistake I see people make.

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birding India Nature Photography Uncategorized

Tadoba Diary: Jungle Raaj

4 am starts. 5 am line up. 6 am checkin to office. 10 am checkout. 2 pm line up again.  7 hr drives on rocky roads. Imagine a life where every strategy starts with Telia and ends with well Paazahar. What’s that you say ?

It begins with a Promise and a Sunrise

For most safari and wildlife tourists or enthusiasts the few days they spend in the jungle are a bliss. 4 am mornings are supposed to refresh you. The sight of dawn in the jungle just revs up your brain with a plethora of ideas. Sightings of the Tiger and Birds of prey literally send a thousand tingling sensations to your brain. Like a recent ad goes: ALIVE IS AWESOME. Indeed.
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Birding in Mumbai. It’s possible.

Birding. Funny that i didnt know that was even a word till 6 months ago. Bird watching- funnier that the word holds no relevance for the feathered species.

Birders will tell you that Navi Mumbai, Sewri , Uran and the Karnala bird sanctuary are havens for our ilk. Thing is for an aspiring / novice enthusiast there is no informed way to find out. For Navi Mumbai I had to ask my colleague who lives there to nose around, which he bless his soul willingly did.

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India Jugaad Nature Photography Safari Uncategorized

The Dynamic Duos of Madhya Pradesh

It begins with a Promise and a Sunrise

Legendary partnerships have been the mainstay of  Mythology as well as  Hollywood /Bollywood, even sport. Butch Cassidy & the Sundance Kid, Batman & Robin, Agents  J & K (MIB – remember), Karan- Arjun , Sachin & Sehwag  Pappu and Yadav, Sathish & Nigam Eh wait!  What did I just say!  Let me explain. Lets’ rewind then to the jungles of Madhya Pradesh where dynamic duos like Pappu & Yadav set out every day to grant the wish of every tourist.