So , how do 2 companies that shaped an entire industry manage to go kaput in 2 years. Clearly Nokia and Blackberry rode the wave and fell hard. But just as you thought they had it in them to face the best in the world and resurrect from the brink, they unleash unpardonable ads. Ones that do no justice to their brands, their partner’s brands or just the wonderful products that they have just introduced. Begs the question – What are their marketers thinking ?
FYI: the draft for this post has been saved since July 2011. almost a year and 3 mobiles later, it still holds true.
Have had my share of mobiles. More than most in this country. From Panasonic to Samsung, Nokia, Sony Ericsson, Blackberry and Samsung again. There was a Motorola thrown in for a short while too. Multiple models of most of these. Black /white screens, colour, keyboard before the word qwerty even came into the picture, touch screen, java, android… used them all. IOS admittedly is a glaring miss here thus far.
My Blackberry has now completed a month and it isn’t saying a, lot when the only thing I am addicted to is brick breaker and BBM chat. Not that I ever expected a great phone… but with the ‘We are the blackberry boys’ campaign was definitely expecting something cooler. Talk about adverts raising expectations.